Recently, Virat Kohli surprised his fans by deleting all Instagram ads and sponsored posts. The God of Indian cricket raised eyebrows and left his fans and followers wondering about this sudden withdrawal of ads and promotional content on April 9, 2025. The move led to massive speculations about the intent and future of his brand endorsements.
Don’t worry, Kohli isn’t quitting brand promotions. He has instead moved all the ad-related posts into the Reels section of his Instagram account, keeping the main part nice and clean for the fans’ experience so that they can enjoy scrolling through personal posts and cricket posts without interruption.
Kohli, with over 270 million followers on Instagram, is one of the most-followed athletes in the world. But he likes to post only when it is necessary, more so for brand work he has committed to. By having ads plain to see in the Reels section, he keeps the barrier between personal updates and promotional information clear.
Kohli has always been clear about how he uses social media. At the RCB Innovation Lab’s Indian Sports Summit in March 2025, he said: “I don’t post much because technology without a purpose can be harmful. Social media doesn’t really affect my life. Comments from people don’t bother me, so I don’t feel the need to post.” Kohli wants to be purposeful about using social media without letting it deter him from his real goals.
Whatever the social media changes, Kohli is deeply into his cricketing activity. He is playing for Royal Challengers Bangalore (RCB) in IPL 2025, where he already has smashed two brilliant half-centuries. RCB has had a solid start to the season, having won three matches out of the four played.
In brief, the Virat Kohli change, which they talk about on Instagram, is not about quitting brand promotions; it is about keeping things organized, being true to himself, and being focused on what matters: cricket and personal development.
